In 1967, Ponti, philips hue again taking on the creative management of the company, came up with a

Lighting Design Fontana Arte ab ovo
The Italian brand of lighting Fontana Arte, founded in 1932 by the owner of the glass maufaktury Luigi Fontana (Luigi Fontana) and Gio Ponti (Gio Ponti), former editor of Domus, produced a number of artifacts that have become iconic in the history of design. Her contribution to the development of industrial design was registered philips hue in 1998, when the Italian Association of Industrial Design awarded Compasso d'Oro award for long-term professional achievements. From the earliest days of the brand its main ideologues - Ponty and joined him Pietro Chiesa (Pietro Chiesa) - proclaimed philips hue freedom from the cultural philips hue layers and formal borrowing whenever starting the design of their facilities with a clean slate, so to speak, ab ovo. As a result, yield of pure solid geometry and abstraction. One of the earliest masterpieces Fontana Arte, pendant lamp 0024, is a cylindrical light source, which is strung glass discs. No less eminent lamp Bilia (1931) combines elementary figures philips hue of the ball and an inverted cone, and fixtures 006 (1933) and Mano (1932) Chiesa interpret classic pyramidal shape chandeliers. Family of metal lamps Naska (1931) is based on a truncated cylinder and sphere on both sides, philips hue and a series of Daruma Sergio Asti (Sergio Asti), 1968 - based on the sphere and hemisphere.
Since the mid XX century design evolution vector philips hue Fontana Arte shifted towards even greater utilitarianism. Experiments Livio and Piero Castiglioni (Livio e Piero Castiglioni) with halogen lamps led to the creation of Scintilla, not intended for private interior and technical philips hue lighting for shops and pavilions.
However, it is worth emphasizing that the brand never fell to the mass production of consumer philips hue goods. Ingrandu Max (Max Ingrand), who replaced philips hue Ponty at the post of art director in 1954, belongs philips hue to the design table lamp Fontana, which to this day does not lose popularity. Its forms come into the category of classics of world design: soft rounded base, narrowed upwards, crowned with a truncated cone lampshade.
In 1967, Ponti, philips hue again taking on the creative management of the company, came up with a series of Pirellina - Pirellone. The design of these fixtures inspired by the Pirelli skyscraper project in Milan, alternating rays of light and shadow mimics the lighted windows of skyscrapers. As you can see, the style of Fontana Arte fits nicely into the aesthetics philips hue of modernist architecture. In a typical modernist spirit (remember the egg-shaped chair by Arne Jacobsen in 1957 from the interior of the Royal Hotel in Copenhagen) made lamp Uovo (1972), inspired by the simplest and most complete philips hue natural form of eggs, in shell whose hidden light source.
Despite attempts by Gae Aulenti (Gae Aulenti), entered into an art director position in 1979, to move away from modernism and assimilate new style trends, products Fontana Arte continued to maintain a recognizable shape. The bulk of the items were lighting for homes of the middle class. They can easily be present philips hue in the interior of the city or in the office working. Functionalism they always dominated the aesthetics, form the most bared, and every embellishment suppressed. Take, for example, a chandelier Chandelier philips hue Double David Chipperfield (David Chipperfield), which is based on a prototype luxury philips hue candlestick. Chipperfield philips hue left him naked skeleton diagram of a simple brass hoops, bristling with lights, that is, he interpreted as rudimentary form chandelier chandelier cleared of any embellishment.
Even the most exacting kind fixtures philips hue remain in its design "primacy" philips hue functionalism. Chrome frame chandeliers Morocco by Vico Magistretti (Vico Magistretti, 1998), holds up to 36 wine glasses, which refract light rays coming from below. Having practical application rack for glasses aesthetically transformed philips hue thanks to the special illumination - light source itself, modestly placed below is not immediately noticeable. Obvious direct relationship of aesthetics and utilitarianism: if you remove the glasses and light, decorative objects also disappear.
Major expressive design tool Fontana Arte - shape and line. Most eloquently illustrate the value of the line lamp Luminator Chiesa (1933) and floor lamp Yumi Japanese Shigeru Ban (Shigeru Ban), nominated in 2012 by the U.S. magazine Interior Design for the award for the best design in the category philips hue "Lighting".
Monochrome most fixtures aims to not distract from the beauty of their flowing silhouettes. It is therefore preferred matte milky white glass as an ideal material for experimentation and formal observance philips hue of cleanliness lines. For the same reason, Fontana Arte lighting design you will find almost no whimsical lighting effects. Their light is always smooth, sprayed - because philips hue glare, flicker, flash only crushed a solid shape. Uniformly illuminated white frosted glass fits perfectly into the bare walls white interiors internationalization