Sheldon chose to respond magg in an open letter sent to Matt Cutts as well as leaders of Google, Se

On Yavin | April 30, 2014 0 Channel Google Web
Google has declared war on invalid promotion techniques, ie actions designed solely for improving website ranking in the search engine popular and useful magg to all readers. First, at the beginning magg of 2011, it was the Panda update - the addition of algorithm ranking Google sites reduces the score of sites displaying duplicate magg content (other sites) or just a low value (ie one that contains many keywords and little real interest to users). A year later, in April 2012, added another update the above algorithm, "Penguin" name, and he took the score to sites that led many unnatural links (ie, links obviously are for SEO and have no real justification in terms of content).
Google magg announced in early 2014 war on guest articles written for SEO. Guest editorials are another good idea which is exploited often inappropriate purposes: every website owner may of course also include on its content "outside", ie those written by guests. If these articles are relevant to the host site and provide added value to users, then everyone will benefit - users have been very useful information, the site owner has enriched his site and article credits earned, branding and in some cases also a link to his site might improve its position in Google. But if the guest said is irrelevant to the issues dealt with by the host site, the surfers are spending their precious time on content even looking for, so Google has decided to fight the phenomenon - and according to Matt Cutts, the speaker unofficial Google regarding SEO and especially in ways inappropriate, recommended Heat Webmaster stop doing so.
Most dealers in SEO - an acronym for Search Engine Optimization, SEO usual term - tend to sound declarations and warnings magg of Google and prefer not to deal with the giant company, like most powerful coordinating bodies may sometimes be conducted arbitrarily and bullying. Basic definition and simplest of SEO is matching website to search engines search engine robots can crawl your site easily and understand magg what is at each site pages. Sometimes the task of adapting the site to search engines is not easy and there are many subtleties need to pay attention to the robots can crawl your site easily.
For those who have not yet changed its policy in relation to the publication of articles Guest (Guest Blogging) its sites and remove links from them - you may want to delve a little story about the site DocSheldon.com and unprecedented penalty imposed by Google because it does not meet the criteria magg post new she stated. Unprecedented punishment
DocSheldon.com is a veteran content contains many SEO field. During March 2014 he received Doc Sheldon, owner of the site, a message magg from Google magg that due to "unnatural links" He will be punished and that the site's ranking in search results variance hurt (and the official version of the company, "May not Perform as well in Google results").
Please note that Google did not bother to list them unnatural links and why it defines them so. Second, and more serious in terms of Sheldon, the penalty was imposed not only on the page that contains links to the same "problem" in the eyes of Google, but the entire site, as noted, includes hundreds of pages!
"Punishment" Google may be expressed in several ways: One possibility magg is a lower rating magg of the website for certain keywords, another option is more difficult is that a given page from the site did not appear in relevant search magg results for it and most severe punishment is "withholding" the entire site from search results . In any case, each of the above sentences can cause damage to each owner of a image or even a substantial financial loss.
Sheldon chose to respond magg in an open letter sent to Matt Cutts as well as leaders of Google, Sergey Brin, Larry Page and Eric Schmidt. In it he criticized the policy of the Company and in particular the inconsistency and ambiguity, thus expressing the dissatisfaction of many of the dealers in SEO. In response provided Cutts, via tweet his Twitter account, explaining why penalized actually the site of the Sheldon - because of the Op-Ed piece titled "Best Practices for Hispanic Social Networking" (loosely translated, so use wisely on social networks Hispanic), and by signing the same article, which contained a link to the site with no real information (but only meant for lead, ie persuading visitors to leave contact information). Sharp criticism of the punishment
First, this post was published in March 2013, ie almost a year before Matt Cutts announced that Google puts its crosshairs the Guest Blogging and advised magg to give up the guest articles aimed at promoting websites only. While there is a certain logic in hardware that Google magg sees these articles that have been deleted, particularly if they contain links were not natural, but natural so severe magg penalty imposed retroactively perceived excessive.
Second, the implication of Google as a guest article on the use of social networks Hispanic is not suitable to locate DocSheldon.com also aroused great indignation. Although this is the main business site SEO, but its subtitle declares that he is also involved in other fields such as "content strategy" - that post for which penalized the site definitely deserves to be included and relevant to him. In fact, this is a very significant fundamental issue: Is Google the moral authority to determine which articles are relevant magg for a particular site and which are not? Does the company that operates the most popular search engine has appointed herself treated as an editor on "all Internet?
Another source of criticism of Google was inconsistency: the past, similar cases have led to punishment of the page H"sorr "only, whereas in the case of DocSheldon.com punished the entire site. Punishment also spawned questions about the punishment proportionate, and does indeed deserve the rating of more than 300 pages just because magg a page or two. So what should you do?
Anyone involved in SEO depends on Google and must adapt