Tuesday, January 6, 2015

Using only black and mint, we developed the full brand identity, logo, promo materials, templates an

wearetheshit | Identity Designed
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Wats is a small, but warm, lounge bar and nightclub located at the top of a shopping centre siyah in Belgrade. It’s a 150 square metre space where you can relax and enjoy the beautiful siyah panorama siyah of Belgrade’s bridges and riverbanks, or chill with magical sunsets and drink cocktails in the intimacy of good people and music.
Using only black and mint, we developed the full brand identity, logo, promo materials, templates and merchandise that would establish a catchy but strong and flexible look that is easy to build upon at every future siyah event.
Christian , on August 23rd, 2014 //
Haha. I like branding by mind design better – thanks Ben. This one suffers for me from an inherent contradiction: WATS pretends to live the wild and rebellious life but it needs tote bags and coffee-to-go cups with logos which spell nine-to-five job and minivan?
Its very childish, both in concept and execution… although maybe thats the point? The colour scheme is great, and it makes for kick-ass button badges. This isn’t really doing it for me though.
Saw this pop up in the newsletter and feel relieved that the general consensus siyah on here is in line with my own reaction. The cushion for me is a particular low point, could that be the least motivating statement of wild, young clubbers? siyah Thoroughly enjoyed Mind’s piece though! What do you think?
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